The Beach Club: Life is a You Know What

The Charleston Harbor Resort & Marina has always been a go-to spot for some much needed R & R. Here, guests and locals can sink their toes in the sand and let the stress of the outside world gently fade with every sip of a piña colada. Gleaming views of the Charleston Harbor serve as the backdrop to this beacon of relaxation.

With an authentic feel that’s anything but cookie-cutter, The Beach Club exudes coastal charm.
With an authentic feel that’s anything but cookie-cutter, The Beach Club exudes coastal charm.

Recently, this iconic resort has been doing some significant revamping that goes way beyond adding those miniature cocktail umbrellas to a perfectly crafted beverage. Architects, construction crews and staff have all worked together toward the completion of The Beach Club – a new state-of-the-art luxury hotel sure to catapult the resort to another tier. With Charleston being named the “Best City in The World” by Condé Nast, we couldn’t think of a more perfect time for the unveiling of this 92-room seaside sanctuary.

“The customization and attention to detail incorporated in the design of this property are remarkable,” said Shannon Hartman, director of sales and marketing. “From the millwork in the lobby to the customized elements, local artwork and hand-painted elements in each of the guest rooms, each selection with respect to the décor and design has been meticulously considered.”

With an authentic feel that’s anything but cookie-cutter, The Beach Club exudes coastal charm. Carefully thought out design elements and fresh touches make you feel like you’ve stepped in the grand foyer of a relative. Each room boasts warm bamboo floors and expansive balconies that offer those stellar Lowcountry views.

While you may find it hard to leave The Beach Club and explore the surrounding area, this establishment makes it easier than ever to set sail on a water taxi or hop on a complimentary resort trolley. By water or roadway, you have the freedom to journey into The Holy City, explore the cobblestone streets and make it back in time to enjoy tasty appetizers on the elaborate wraparound porch. Fishing excursions, live music on-site, an award-winning restaurant right on the premises and a full-service spa are sure to keep you entertained throughout your stay.

“We have enhanced the undeniable beauty of our incomparable waterfront location right on the banks of the Charleston Harbor, which has always set us apart from other properties in the area,” said Hartman. “We now have a true luxury option for the most discerning traveler. We are proud to have been accepted as one of the distinctive properties in the Leading Hotels of the World Collection – which I think speaks volumes to the standard of quality and excellence we have achieved with The Beach Club.”

Whether for business or pleasure, The Beach Club offers the modern-day traveler a slice of paradise.

While the new additions of two heated pools amid an expansive deck, complete with private cabanas, will certainly be a draw for future travelers, Hartman credits the company’s embodiment of Southern hospitality to be the real lure.

“I think the key to our continued success will be our focus on providing personalized service and customized, authentic experiences that truly give our guests a feel for Charleston and the aspects of our destination which interest them,” said Hartman. “For some, this will mean being out on the water – whether sailing, offshore fishing or paddle boarding on Shem Creek. For others, it could be a culinary-focused experience centered around the diverse flavors of the South or a fun-filled family vacation where everyone can gather on Moonlight Movie Mondays and watch family suitable movies under the stars, in our heated pool, overlooking the Charleston Harbor and downtown skyline.”

One of the many new additions comes in the form of a 30-seat movie theater, perfect for premieres or relaxed gatherings with friends. A 20-seat boardroom is the ideal place to creatively collaborate with co-workers.

“I think that Mount Pleasant in its own right is a town rich in culture, history and pride,” said Hartman. “This is evident on a drive through Old Mount Pleasant or while taking a walk along the boardwalk on the marshes of Shem Creek. Mount Pleasant now has a true waterfront, luxury resort, which I think will help us in establishing the town as a destination unto itself.”

For more information about The Beach Club, call (843) 856-0028.

By Kalene McCort